📽️ Free Webinar | Lifting the Curtain: Which Approach Actually Wins in AI Coaching Research

This is a LinkedIn event – if you want to take part in our discussion please join us on Zoom HERE
Please be advised: If you take the word during the discussion on Zoom you will be recorded and shown in the replay.

What happens when you put three of the most common coaching approaches into a head-to-head AI battle?

In this session, we deconstruct our landmark research study comparing GROW, Solution-Focused, and CBT-based chatbots.

Prof. Nicky Terblanche, Rebecca Rutschmann, and Jonathan Reitz recently conducted an extensive study comparing the three approaches of coaching as delivered by AI. After analyzing the interactions of nearly 600 participants, the results didn’t just surprise us; they fundamentally changed how we view the “Working Alliance” between humans and machines.

One model emerged as the clear leader in fostering trust and goal commitment, and it wasn’t the one we expected. In this session, we are lifting the secret on these findings.

This is an invitation to see the evidence for yourself and ground your practice in what truly drives transformation.

Key Learning Takeaways
🏆 The Secret Ranking Revealed
We will share the head-to-head performance data for GROW, SF, and CBT, identifying which model secured the highest “Working Alliance” and user adoption.

🧠 The Power of Cognitive Friction
Discover why the model that required the most mental effort from users actually created the strongest bond and the highest intention to return.

📐 Evidence-Based Design
Learn how to move away from “chatty” AI toward structured, research-backed coaching experiences that respect the coachee’s intelligence.

👉 Register now on LinkedIn