AI is changing
everything.
Start here.
The Rookie Bundle gives coaches the grounded AI foundations they need — not hype, not overwhelm. A thinking course built specifically for coaching professionals. Self-paced. Start today.
Trusted by Leading Universities, Institutes, Schools & Coaching Bodies:
“The safe use of AI — something I have not heard before in any other AI education.”
Rookie Graduate
Viva la Coaching Academy
Gets you thinking
before the tools.
Most AI courses start with tools. The Rookie starts with you — your practice, your responsibilities, your clients. By the time you finish, you'll know exactly which tools to use, how to use them responsibly, and how to talk confidently about AI in your work.
The course is built on a critical distinction that changes everything: AI in Coaching (using AI to support your practice) versus AI Coaching (AI replacing the coach). Most of the profession's anxiety is about the second. The Rookie is about the first.
"AI literacy is not optional — it's an obligation." The Rookie gives you the foundation to meet that obligation — with clarity, confidence, and your professional ethics intact.
This course is for you if
- ✓You feel overwhelmed by AI hype and want a grounded, coaching-specific entry point
- ✓You want to understand GDPR, the EU AI Act, and your legal obligations as a coach using AI
- ✓You want ICF CCEs that count toward renewal — not just information
- ✓You want to use AI tools — but only ones you've vetted and understood
- ✓You want to be ready for the conversation — with clients, colleagues, and the profession
Watch before you buy.
Two short lessons — free, no login required. See exactly how Rebecca teaches, what the course covers, and whether this is the right foundation for you.
Why AI literacy matters for coaches right now. The numbers, the EU AI Act, and what it means for your practice.
What's inside the Rookie course — the three pillars, the tools, the community, and what you'll be able to do when you're done.
Immediate access · Self-paced · Always open
Three pillars. One coherent foundation.
Most AI courses give you tools without context. The Rookie gives you all three layers: understanding, application, and the ethical backbone to use AI with integrity.
The conceptual foundation. Gets you thinking before you ever touch a tool — a rare find. You'll leave knowing how AI actually works, in language that makes sense for a coach, before making any tool decisions.
- What generative AI is and how LLMs work (kitchen analogy — no jargon)
- AI in Coaching vs. AI Coaching — the distinction that changes everything
- Four levels of prompting: system, conversational, templates, frameworks
- History from 1960s mathematics to today's transformer models
The practical layer. You move from knowing to doing — working with real tools in real coaching contexts. You build something before the course ends.
- AI for your business: ideation, content, positioning, client acquisition
- AI in client practice: notes, transcripts, session analysis
- Hands-on with Perplexity AI, NotebookLM, and GPT Builder
- You leave having built your first custom AI assistant
The ethical and legal backbone — treated as equal in weight to the other two pillars. Not an afterthought. Client protection, not bureaucratic obligation.
- GDPR and EU AI Act — what you need to know as a coach and deployer
- ICF, EMCC, and AC ethical standards for AI use
- What it means to be a deployer of an AI system and your legal obligations under EU law
- Research literacy led by Prof. Nicky Terblanche, Stellenbosch University
“Comprehensive and well-prepared. It opened windows to new ideas — some that could be applied directly. Your high level of competence and professionalism is evident throughout.”
Rookie Graduate
Viva la Coaching Academy
Everything in one bundle.
Start immediately. Learn at your pace. Come back whenever the field moves.
Rookie Foundations Course — 6 hours on demand
All three pillars: Understand, Learn, Comply. Self-paced. Revisit modules as you need them. 6 months access from purchase.
6 ICF CCEs
2 Core Competency + 4 Resource Development hours. Verified by ICF. Counts toward ACC, PCC, and MCC renewal.
Viva la Coaching AI Certificate
Issued upon course completion. Shareable on LinkedIn via VirtualBadge.io as a verifiable digital badge.
3 months League of Rebels community
Weekly live events every Wednesday: Prompting Clinics, OpenSpace with David Drake, Reflective Practice, Research Sessions.
Webinars Collection — 20+ hours
Full Webinars Collection — 20+ hours of recordings from 2024–2026. Full access from day one, including resources, prompt sheets, and session materials.
Revolution Resources library
Compliance sheets, checklists, prompt sheets, curated podcast episodes, articles, and research. Continuously updated.
6 CCEs — and a clear start to renewal
The Rookie counts. For ICF credential holders, these 6 CCEs contribute directly to your renewal portfolio. Combined with the Rebel Bundle, you have all 27 CCEUs across both levels in one structured learning journey.
ICF-approved CCEs
2 Core Competency + 4 Resource Development hours. Verified and confirmed by ICF. Counts toward ACC, PCC, and MCC renewal.
Core Competency hours
The AI in Coaching vs. AI Coaching distinction, ethical frameworks, and responsible deployment — directly aligned to ICF core competencies.
Resource Development hours
Tool application, research literacy with Prof. Nicky Terblanche, data compliance, and hands-on AI use in coaching contexts.
Rebel Bundle — all inclusive
The Rebel Bundle includes the Rookie. If you're ready to go all the way, you get both levels and all 27 ICF CCEUs in one purchase.
From coaches who've done the foundations.
The format is super engaging — alternating between discussions and practice. A must-watch for any coach who wants to understand what AI actually means for their work.
The overwhelming amount of AI tools was addressed head-on — and the advice to pick 3–5 and master them was exactly what I needed to hear. I left with clarity, not more confusion.
I appreciate how they address the safe use of AI — something I have not heard before in any other AI education. It made me feel like I was in the right place.
I will first experiment with five tools and only go a step further once I know sufficiently. That advice — pick three to five and master them — was the most practically useful thing I took away.
“Rebecca, Eva and the guest presenters are super knowledgeable yet able to explain things in a way that makes you believe you can learn and apply it.”
Linda Valente
Organizational Change Professional
Go all in with the Rebel Bundle.
The Rookie gives you the foundation. The Rebel gives you the practice. If you want to build real AI tools — assistants, content systems, ethical frameworks — the Rebel is the next step.
Many Rookie graduates go on to the Rebel. The Rookie is, in fact, included in the Rebel Bundle — so if you're ready to commit to both levels at once, the Rebel Bundle is the smarter investment.
The Rebel Bundle
- Rookie Course (Level 1) — included
- Rebel Course (Level 2) — 5 live sessions, 18h
- 27 ICF CCEUs (16 Core Competency + 11 Resource Dev)
- 6 months League of Rebels community
- AI Coaching Certificate + LinkedIn badge
Next live cohort starts 16 April 2026. Next cohort October 2026.
Taught by Rebecca Rutschmann
Rebecca Rutschmann
Co-Founder · AI Coaching Consultant & Trainer · PCC/SP
Rebecca has been building AI coaching companions since 2018 — before most of the industry had started paying attention. The Rookie is her foundational course: everything she wishes coaches had understood before AI became unavoidable.
Her approach is grounded in real research — co-authored with Jonathan Passmore and David Drake — and in eight years of hands-on practice at the intersection of coaching and AI. The course reflects that: no hype, no shortcuts, no techno-optimism without evidence.
Keynote speaker at NYU, Harvard, and international coaching conferences. Author of The Future of Coaching LinkedIn newsletter. The research section of the Rookie is delivered in collaboration with Prof. Nicky Terblanche, Stellenbosch University.
Start today. Learn at your pace.
Excl. VAT · Up to 24 monthly instalments via PayPal · Immediate access
- ✓Rookie Foundations Course — 6h on demand, 6 months access
- ✓6 ICF CCEs — 2 Core Competency + 4 Resource Development
- ✓Viva la Coaching AI Certificate + LinkedIn badge
- ✓3 months League of Rebels community
- ✓20+ hours Webinars Collection
- ✓Revolution Resources library — prompts, compliance guides, research
Always open · Start immediately · No cohort to wait for
Discount code can be added at checkout.
Frequently asked
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6 hours. Self-paced. Grounded in your practice and your ethics. Start today — your access is immediate.
Get the Rookie Bundle — €249 →Excl. VAT · Up to 24 instalments · Always open
