Surfing the Third Wave: Why AI Demands a New Era of Stewardship in Coaching | with Dr. Jeffrey Hull

Institute of Coaching (Harvard Medical School affiliate)—and he has spent over thirty years guiding leaders through profound paradigm shifts. Now, he's asking a fundamental question: When AI enters the room, how do human practitioners step into true stewardship? In this conversation with Rebecca Rutschmann, he breaks down the three evolutionary waves of coaching—from therapy and human potential, to corporate performance, to today's emerging wave of technological stewardship. He makes a compelling case for why machines cannot replicate human somatic presence and why the future of coaching relies not on resisting AI, but on deepening our inner consciousness and systemic responsibility. What you'll take away: The three waves of coaching history—and why the AI era is fundamentally about stewardship, not just efficiency Why presence, empathy, and somatic awareness are non-negotiable core skills rather than "nice-to-haves" How indigenous wisdom and intergenerational thinking provide the ethical roadmap for technological disruption The danger of complacency: why coaches must do their own inner work before guiding leaders through AI chaos What gives Dr. Hull hope: how technological acceleration is pushing humanity toward deeper connection and conscious leadership Resources & Links: Jeffrey Hull on LinkedIn Podcast Interview with Nicky Terblanche "The Uncomfortable Truth from a Researcher" Rebecca's Article summarizing the Zurich Coaching Perspectives 2026 Podcast Economist Noah Yuval Harari