The Rebel Bundle — AI Literacy Training for Coaches with 27 ICF CCEUs | Viva la Coaching Academy
Stop learning about AI.
Start using it.
The Rebel Bundle is where coaches build real skills, real tools, and a real ethical framework — applied to their own practice. Live cohort. 20 seats. Starts 16 April 2026.
No prior AI training required
The Rebel Bundle includes both levels: the Rookie Course (foundations, self-paced, on demand) and the Rebel Course (applied practice, live cohort). You start with the Rookie to build your foundations, then move straight into the Rebel live sessions. One bundle, one purchase, a complete progression.
Trusted by Leading Universities, Institutes, Schools & Bodies:
“Any coach who expects to be coaching beyond 2025 needs to be in this program. Rebecca and Eva are on the cutting edge of everything happening with tech and coaching — experts on the subject, accessible, and connect with coaches no matter where they are in their journey.”
Adam Mirabella, PCC
President, Mirabella Leadership Advisors
You know AI is changing everything.
What you need is the skill to act.
Uncertainty about what to use — and how
Endless tools, conflicting advice, no clear framework for your specific coaching context. The Rebel gives you a tested methodology, not a list of apps.
Manual work eating into client time
Session prep, follow-up notes, content creation — all taking longer than they should. You'll build AI-assisted workflows that free up hours each week.
Hard to stand out in a crowded market
Most coaches are offering the same thing. The Rebel helps you define your unique value proposition and position yourself as the coach who can actually do this — with integrity.
No clear ethical compass
Using AI with clients raises real questions — about data, trust, and transparency. You'll leave with a personal ethical framework grounded in GDPR, EU AI Act, and coaching standards.
Advanced skills that set you apart
By the end of the Rebel, you won't have watched videos about AI. You'll have built things. Used them. Tested them with real clients.
A working value proposition and brand voice
AI-assisted exercises to excavate your coaching identity and sharpen how you communicate what only you can offer.
AI-powered content system
Create text, images, and video concepts in a fraction of the time — without losing your voice.
Your own AI coaching assistant
Design and build a simple AI companion for client onboarding, between-session support, or reflective practice.
A personal ethical framework
Not a checklist — a real, internalized stance on where AI belongs in your practice and where the human must lead.
Session insight tools
Use AI to capture, analyze, and reflect on sessions — turning observations into development insights.
Confidence to lead the conversation
When colleagues ask about AI in coaching, you'll be the person in the room who's actually done the work.
Five modules. One coherent arc.
The Rebel is built across two macro tracks — AI for your business, and AI in your client practice — with a fifth track newly added: your own growth. Everything connects.
📊 AI for Coaching Business
Innovation & Strategy
Excavate your coaching identity. Build your UVP. Advanced prompting, deep search, and AI-assisted strategic work.
Content Creation
Create text, images, and video with AI — polished and tailored to your voice and brand.
🧠 AI in Coaching Practice
Insights & Notes
Capture transcripts, reflect on outcomes, analyze competencies. Turn sessions into actionable development insights.
Creating AI Assistants
Design chatbots for onboarding, between-session support, and reflective practice — using your own methodology.
🌱 My Growth
A note on tools: we've moved on from ChatGPT
The Rebel focuses on Claude and Mistral — models that reflect our values around privacy, transparency, and responsible AI use. You'll work with these tools in depth, across every module.
Ethics, compliance, and research literacy are woven throughout — not siloed into a single module.
What the Rebel is not
Not a tool showcase
Tools are taught in the context of real coaching problems — not as features to demo. Claude and Mistral are the primary tools. The focus is always on what you do with them, not the tools themselves.
Not passive
Every session has exercises. You work on your actual coaching business and practice — not hypothetical case studies. You leave each session having built something real.
Not generic AI training
The coaching methodology is embedded throughout. The Rebel Guardians contribute to the curriculum itself. This is AI literacy built specifically for the coaching profession — not repurposed from a corporate tech course.
Not a solo experience
The cohort and the community are core to the value. Peer learning, live feedback, and real relationships are built into the design. This is not a course you take alone in the background.
“What absolutely blew me away was how this cohort of Rebels advanced to developers of customised AI chatbots within just five sessions. The 5-week course felt like high-speed time travel into the future.”
Petra Nemeth
Founder & Executive Coach, Coachience
The Rebel Bundle — everything in one place
The bundle includes both Rookie (on demand) and Rebel (live cohort), community access, resources, and ICF certification. Hosted on German servers. Accessible on the Viva learning platform.
Rookie Course (Level 1) — on demand
6 hours. Self-paced. Foundations of AI in coaching: generative AI, prompting basics, ethics, GDPR, EU AI Act, research literacy. Access until 31 December 2026.
Rebel Course (Level 2) — 15h live training
5 × 3-hour live sessions + 3 × 1-hour live check-ins. Recordings available next day. Access until 31 December 2026.
27 ICF CCEUs
16 Core Competency + 11 Resource Development hours. Official certification from Viva la Coaching Academy upon completion.
6 months League of Rebels community
Live community events every Wednesday. Prompting Clinics with Eva. OpenSpace with David Drake. Reflective Practice Circles. Research sessions.
Webinar archive — 15+ hours
6 months access to all 2024/25 webinar recordings, including resources, prompt sheets, and session materials.
Revolution Resources library
Checklists, prompt sheets, curated podcast episodes, articles, compliance guides, and research — continuously updated.
Starts 16 April 2026
All live sessions are recorded and available from the next day. You keep access to everything until 31 December 2026.
- Thursday 16 April 3:30–6:30 PM CEST
- Thursday 23 April 3:30–6:30 PM CEST
- Thursday 7 May 3:30–6:30 PM CEST
- Thursday 21 May 3:30–6:30 PM CEST
- Thursday 11 June 3:30–6:30 PM CEST
- Tuesday 5 May 2:00–3:00 PM CEST
- Tuesday 2 June 2:00–3:00 PM CEST
- Tuesday 30 June 2:00–3:00 PM CEST
Community access: 6 months (until 31 October 2026)
Recording access: until 31 December 2026
- Wed 30 April 3:30–6:00 PM CEST
- Thu 28 May 3:30–6:00 PM CEST
- Thu 18 June 3:30–6:00 PM CEST
+ 3 individual 1:1 sessions booked via Calendly · Total: 10 ICF-compliant hours · See full details below →
The Rebel Bundle starts in
Next cohort after April: October 2026.
27 CCEUs — and a clear path to renewal
The Rebel isn't just training. For ICF credential holders, it covers the majority of your renewal requirements in a single programme.
ICF-approved CCEUs
16 Core Competency + 11 Resource Development hours. Verified and confirmed by ICF. Enough to cover the full ACC renewal requirement of 24 CCEUs.
CCEUs toward renewal
The Rebel covers the full 24 CCEU requirement for ACC renewal. Add the Mentor Coaching Path (€990) for your 10 mandatory mentor coaching hours — and your ACC renewal is complete in one place.
of 40 required CCEUs
PCC and MCC holders need 40 CCEUs per renewal cycle. The Rebel covers 27 — the remaining 13 can be covered by the ICF ethics course and other CPD activities.
Core Competency + Resource Development
16 Core Competency hours + 11 Resource Development hours. Verified and confirmed by ICF. Exact split approved for all credential levels.
Certified. Shareable. Yours.
Every Rebel graduate receives an official Viva la Coaching AI Coaching Certificate upon completion — and can share it directly to their LinkedIn profile with one click via VirtualBadge.io.
Sample certificate — personalised with your name upon completion
What you receive
- ✓Official Viva la Coaching AI Coaching Certificate (PDF)
- ✓VirtualBadge.io digital badge — shareable to LinkedIn profile, CV, and email signature
- ✓27 confirmed ICF CCEUs — 16 Core Competency + 11 Resource Development
Share on LinkedIn in one click
Via VirtualBadge.io, your certificate becomes a verifiable digital badge you can add to your LinkedIn profile under Licences & Certifications — visible to clients, employers, and the wider coaching community.
Your badge is issued automatically upon course completion. No extra steps — your certificate arrives with your sharing link included.
ICF Mentor Coaching Path — 10 Hours
For coaches working toward ACC renewal (or PCC/MCC), this add-on completes the picture. 10 ICF-compliant hours of mentor coaching, integrated directly into your Rebel journey — not bolted on separately.
What's included
3 × Group Mentor Coaching Sessions
2.5 hours each = 7.5 hours · Aligned with the Rebel journey
3 × Individual Mentor Coaching Sessions
1 hour each = 3 hours · Booked via Calendly at your pace
Total: 10 ICF-compliant hours · Counts toward ACC, PCC, and MCC renewal
Group Session Dates
- Wednesday 30 April 3:30–6:00 PM CEST
- Thursday 28 May 3:30–6:00 PM CEST
- Thursday 18 June 3:30–6:00 PM CEST
Individual sessions booked directly with your mentor coach via Calendly.
Why this is different from standalone mentor coaching
Most mentor coaching is transactional and disconnected from your real practice. This path is embedded inside a live transformation: you're not reviewing recordings in the abstract — you're reflecting on work you actually did in the Rebel, with peers who are going through the same process. The group sessions are timed to run alongside the Rebel modules, so what you're learning and what you're being mentored on are the same thing.
Add-On Price
€990
Excl. VAT · Sold separately from the Rebel Bundle
The combined package — Rebel (€1,499) + Mentor Coaching Path (€990) — is a complete, integrated ACC renewal package. For coaches who need both the CCEUs and the mentor coaching hours, there is no simpler path.
Add Mentor Coaching to My Bundle →From coaches who've done the work
These are not endorsements collected after a webinar. They're from coaches who completed the full programme.
I built Unstuck — a decision-making AI assistant — and a ghostwriter. The biggest takeaway? AI isn't just about efficiency. It can actually enhance depth, creativity, and connection.
The 5-week course felt like high-speed time travel into the future. What blew me away was how this cohort of Rebels advanced to developers of customised AI chatbots within just five sessions.
Any coach who expects to be coaching beyond 2025 needs to be in this program. It stretches me — but more importantly, helps my client to stretch and grow.
I was floored by the instant utility of this course. Unlike other AI programs that feel academic, this is hands-on and immediately usable for coaches.
I now write bots for my clients and have established myself as the coach who can help you get started with AI. The Rebel challenged me to really think about the ethical aspects too.
One of the best decisions I've made. This one stands out for its heart, clarity, and real-world value. Rebecca and Eva make you feel you can actually do this.
This is a must-have course if you want to be future-ready — embracing the changes AI is bringing without feeling overwhelmed or intimidated.
I loved the course, have learned a huge amount and it has been a great springboard to help me to continue to evolve my business into 2025.
Honest about who this is for
The Rebel is not for everyone. Here's the clearest way to know whether it's right for you.
This is for you if
- ✓You're a professional coach, HR or L&D specialist, or coaching educator ready to move from reading about AI to actually using it
- ✓Ethics and responsible practice matter to you as much as efficiency
- ✓You want coaching-specific use cases, not generic tech training
- ✓You're ready to do the work — every session has exercises, not just slides
- ✓You hold ICF, EMCC, AC, or equivalent credentials and want CPD that counts toward renewal
- ✓You want to learn alongside peers who understand your work — not in a generic AI bootcamp
This is not for you if
- —You prefer to observe rather than practise — this course requires active participation in every session
- —You're looking for a tool demonstration rather than a practice transformation
- —You want to build advanced AI coaching companions from scratch — that's the Experience Designer, the level above
- —You expect AI to replace your coaching judgment — the Rebel works the other way around
The Curious Rookie
Just starting out? Rookie (included in the bundle) gives you the foundation. Then Rebel takes you all the way to applied practice.
The Bold Practitioner
You're done circling the topic. You want to experiment, apply, and integrate AI directly into your coaching — as practice, not theory.
The Future-Builder
You see what's coming. You want to lead the shift in coaching — and position yourself as the one others turn to for insight and integrity.
The Credential-Seeker
Recertification is due? With 27 ICF CCEUs, your required credits become a career-shaping step into AI-powered coaching.
“I now write bots for my clients and have established myself as the coach who can help you get started with AI. This makes me future-proof. The Rebel challenged me to really think about the ethical aspects too.”
Marco Tieleman
Rebel Graduate
The revolution doesn't end with the course
6 months of League of Rebels membership is included. A living community where future-ready coaches gather to experiment, question, and lead together.
Community Energy Every Week
Wednesdays are Community Days. Connect live, exchange ideas, and keep momentum alive across time zones.
OpenSpace with David Drake
Explore what matters most, together with peers and one of coaching's most original thinkers.
Prompting Clinics with Eva
Bring your toughest questions. Walk away with practical, hands-on answers.
Reflective Practice Circles
Deliberate space for reflection in the age of AI — because depth is the competitive advantage.
Research & Focus Sessions
Engage with the latest studies and insights, guided by experts including Prof. Nicky Terblanche.
Revolution Resources Library
Compliance sheets, checklists, curated prompts, podcasts, and a growing archive of 15+ hours of webinar recordings.
One price. Everything included.
No upsells. No hidden extras. Everything you need to go from foundations to practitioner-level AI skills — with certification.
Excl. VAT · Up to 24 monthly instalments via PayPal · Hosted on German servers
- ✓Rookie Course (Level 1) — on demand, access until 31 Dec 2026
- ✓Rebel Course (Level 2) — 15h live training, April–June 2026
- ✓3 × 1h Live Check-Ins with Q&A
- ✓All session recordings (available next day)
- ✓27 ICF CCEUs — 16 Core Competency + 11 Resource Development
- ✓Viva la Coaching AI Coaching Certification
- ✓6 months League of Rebels community (until 31 Oct 2026)
- ✓15+ hours webinar archive (2024/25)
- ✓Revolution Resources library — prompts, checklists, compliance guides
Add the ICF Mentor Coaching Path for €990 — 3 group sessions (30 Apr · 28 May · 18 Jun) + 3 individual 1:1 sessions. Complete ACC renewal package with the Rebel: €2,489 total.
Discount code can be added at checkout.
20 seats per cohort. Once it's full, the next one is October 2026.
Rebecca & Eva
Professional coaches with deep roots in technology. Not consultants who discovered AI last year — practitioners who have been building at this intersection since 2018.
Rebecca Rutschmann
Co-Founder · AI Coaching Consultant, Trainer & Speaker · PCC/SP
Rebecca has been building AI coaching companions since 2018 — before most of the industry had started paying attention. She is the lead instructor on the Rebel and the primary public voice of Viva la Coaching.
Her specialism is Transformative Prompt Design: the ability to turn AI interactions into genuine coaching-quality thinking. She makes complex technology immediately practical for coaches — not by simplifying it, but by grounding it entirely in real coaching problems and real practices.
Keynote speaker at NYU, Harvard, and international coaching conferences. Author of The Future of Coaching LinkedIn newsletter. The person who named the revolution — and built the programme to back it up.
Eva Sonnenschein
Co-Founder · ACC · Business Coach
Eva Sonnenschein is a Business Coach and ACC who runs her own active coaching practice. She brings that ground-level perspective to every session — making sure the course pays off across all three dimensions that matter: your business, your clients, and your own development.
She co-facilitates sessions, runs the Prompting Clinics, and builds the learning environment that makes everything work. Every module is connected back to what it means in practice — for your positioning, your client impact, and your own growth as a coach.
Warm, direct, and will make you laugh. Hostess with the Mostess is the title.
Frequently asked
Bringing AI literacy to your team?
The Rebel Bundle and the Rookie Course are both available for corporate groups, coaching schools, and L&D programmes. Whether you're upskilling an internal coaching team or integrating AI literacy into a professional development curriculum, we can work with you.
Rebel Bundle — Group Booking
Live cohort format with 27 ICF CCEUs, certification, and 6 months community access. Ideal for coaching teams and L&D specialists who want applied AI skills in a live, peer-learning environment. Group pricing available from 3 seats.
- ✓ 27 ICF CCEUs per participant
- ✓ Official certification
- ✓ Invoicing for L&D budgets
- ✓ GDPR-compliant, German-hosted platform
Rookie Course — Licensing & Embedding
The Rookie Course can be licensed for use within coaching schools, universities, and corporate training programmes. Self-paced, on-demand, and continuously updated to reflect the current AI landscape. Priced per participant.
- ✓ Scalable — no cohort constraints
- ✓ Continuously updated content
- ✓ White-label options available
- ✓ Suitable as pre-course or standalone
Enquire about group and corporate access
We respond within 48 hours. Tell us your team size, context, and timeline — we'll suggest the right fit.
The coaching profession is changing.
Lead it with intention.
The question isn't whether you'll use AI. It's whether you'll do it with skill, ethics, and a practice that's built to last.
Buy The Rebel Bundle →